There is hardly anything better than finding companions who share the enthusiasm for a cause. Who inspire, pull you along and let you grow. The core of gravel biking is the community and the discovery of new territory. Graveling brings us independence and freedom, it gives us the flexibility to try out completely new routes.

It is in this spirit that we have come together – four very different and yet very similar brands in soul – to create something beautiful, something special together.
The result is OPEN x MALOJA Edition „Soul in the Woods“: an OPEN Cycles gravel bike exclusively designed by Maloja and equipped with Beast and Trickstuff.


Jan Vienna has sown the seeds of collaboration. He is one of the gravel experts in Germany par excellence and runs the Bike-Loft Store as well as the MALOJA flagship Store in Wiesbaden. He has brought together the Swiss bike shop OPEN Cycles and Maloja, „because the same spirit, the same soul moves you“. 

The idea grew into a project in which each partner contributed his own strengths. The result is a bike that attracts a lot of attention and, above all, is extremely fun for its owners. OPEN x MALOJA Edition „Soul in the Woods“ is an extremely versatile, lightweight gravel bike that can be ridden quickly and comfortably on any surface, in any terrain. The unique Maloja “Soul in the Woods” design carries a special (and especially beautiful) message.

„Soul in the Woods“ stands for the urge to be outdoors in nature, in the woods. And it stands for the community. In the forest every tree has its place, but only in the community, in its diversity is it strong. This is exactly the soul of this community project!


The gravel bike is available as a complete bike in the „Limited Edition“ with premium equipment from the partners Beast and Trickstuff starting now and as a „Frame Kit“ from March 2021. With the Frame Kit, everyone can assemble the bike themselves with individual desired components at our two exclusive dealers; Bike-Loft and Pushbikers Shop or purchase it directly from Open Cycles.

OPEN x MALOJA Limited Edition: VK 8.990 Euro
OPEN x MALOJA Frame Kit: VK 2.900 Euro

For more information click her!


Bike-Loft // Jan Vienna
Tel.: +49 (0) 611 16 88 65 66

Pushbikers Shop // Christian Grasmann
Tel.: +49 (0) 8024 77 36



For a long time, we worked in secret. Our engineers had to work countless hours of overtime. We put a huge number of rims through a rigorous process: test, crash, develop, test again. We looked at our competitors very closely. We did a lot of test rides. We put our new favourites through their paces in Finale Ligure, on Madeira, in Sölden and in numerous bike parks. 

But it was worth it. The result is 8 new rims of unparalleled quality. We have everything from road bike rims to hybrid rims. We’ve also redeveloped our well-known RR40 and ED30 rims. Their new layup and modified rim geometry make it possible to get even more out of these products. Our rims are can tolerate up to 30% more impact than those of our competitors. We’re very proud of our new range, so let’s introduce you to each of them in turn:

The RX40 is in no way inferior to the RR40. It’s extremely light, super-stiff and of course just as aerodynamically optimized. The new hooked design gives you a free choice of tyres.

The GR40 is a gravel rim that can deal with road riding and was developed from the aerodynamically optimized RR40 and XC30. It is designed for ambitious, adventurous bikers who sometimes ride off-road.

The GR25 is a gravel rim that just won’t be told. It has been developed for bikers who love the freedom of riding on a wide range of terrain: from roads to scree slopes and simple trails. The wide hookless rim flange protects tyres from puncturing and takes you safely through the terrain. 

The ultra-light XC25 is a narrow rim that is looking for a challenge. You can turn up the intensity on all kinds of terrain, from asphalt to field trails, forest trails, gravel and even scree slopes. Their low moment of inertia gives you unrivalled acceleration. 

Despite its low weight, the XC30 still craves hard, aggressive XC riding. The geometry has been designed for wider tyres. This allows riding with reduced tyre pressure and you have the benefit of traction, grip and stability that you can feel. The low moment of inertia improves acceleration. You’ll really notice this on mountain climbs. 

The TR30 closes the gap between the XC30 and the ED30. This rim offers a stronger layup than the XC30 but it’s still slightly lighter than the ED30. It’s the right choice for passionate amateurs or professional cyclists.

The DH30 puts Beast Components’ entire know-how on show. It’s designed to do its job perfectly. This rim caused us to add additional weights to our impact test stand. That’s because the 4 mm wide rim flanges can take a lot. The special geometry and the adapted layup make this downhill rim a reliable companion on any trail. The test rider was none other than Oli Dorn. He was really impressed, and we managed to win him over.  

eMTB wheels have to withstand greater loads and more kilometres on sometimes tough surfaces. The HY35 rims are adapted to the extreme demands of eMTBs. The special rim geometry, load-optimized layup, reinforced nipple seat and specially adapted rim flange mean that there’s nothing standing between you and killing it on your eMTB. 

So, what’s next? Road bikers, beware! We’ve tasted blood and are now developing even lighter, more aerodynamic rims. We’re expanded our portfolio. And that’s a reason to celebrate.



Hardly a day goes by without sponsoring requests. We get mail from pros and young talent from all over the world. We receive creative, sometimes unusual presentations and are impressed by everyone’s commitment. There’s no doubt that most of them deserve a sponsorship. Unfortunately, we can’t agree to every request.

Still, the subject of sponsoring is important to us – it’s a matter close to our hearts. We want to give a range of people the chance to ride Beast: not just famous pros, but unknown young talent too. 

We’re pleased to announce we have the following riders on board this year:

Tobias Woggon
Steffi Marth
Oli Dorn
Dr. Hermann Meyer (Linienwahl)
Richard Gasperotti aka Gaspi
Norco Factory Team XC
Fiasko Racing Team
Vico Merklein
Hannes Lenk
Laura Zeitschel
Leopold Barich
Florian Schmitt (Bike24 Racing Squad Team)
Maik Höhne (Bike24 Racing Squad Team)

In the coming weeks we’ll introduce you to our riders. We’ll give you inside info, interesting stories and explain why they’re now riding Beast. It’s going to be great!