There is hardly anything better than finding companions who share the enthusiasm for a cause. Who inspire, pull you along and let you grow. The core of gravel biking is the community and the discovery of new territory. Graveling brings us independence and freedom, it gives us the flexibility to try out completely new routes.

It is in this spirit that we have come together – four very different and yet very similar brands in soul – to create something beautiful, something special together.
The result is OPEN x MALOJA Edition „Soul in the Woods“: an OPEN Cycles gravel bike exclusively designed by Maloja and equipped with Beast and Trickstuff.


Jan Vienna has sown the seeds of collaboration. He is one of the gravel experts in Germany par excellence and runs the Bike-Loft Store as well as the MALOJA flagship Store in Wiesbaden. He has brought together the Swiss bike shop OPEN Cycles and Maloja, „because the same spirit, the same soul moves you“. 

The idea grew into a project in which each partner contributed his own strengths. The result is a bike that attracts a lot of attention and, above all, is extremely fun for its owners. OPEN x MALOJA Edition „Soul in the Woods“ is an extremely versatile, lightweight gravel bike that can be ridden quickly and comfortably on any surface, in any terrain. The unique Maloja “Soul in the Woods” design carries a special (and especially beautiful) message.

„Soul in the Woods“ stands for the urge to be outdoors in nature, in the woods. And it stands for the community. In the forest every tree has its place, but only in the community, in its diversity is it strong. This is exactly the soul of this community project!


The gravel bike is available as a complete bike in the „Limited Edition“ with premium equipment from the partners Beast and Trickstuff starting now and as a „Frame Kit“ from March 2021. With the Frame Kit, everyone can assemble the bike themselves with individual desired components at our two exclusive dealers; Bike-Loft and Pushbikers Shop or purchase it directly from Open Cycles.

OPEN x MALOJA Limited Edition: VK 8.990 Euro
OPEN x MALOJA Frame Kit: VK 2.900 Euro

For more information click her!


Bike-Loft // Jan Vienna
Tel.: +49 (0) 611 16 88 65 66

Pushbikers Shop // Christian Grasmann
Tel.: +49 (0) 8024 77 36



For a long time, we worked in secret. Our engineers had to work countless hours of overtime. We put a huge number of rims through a rigorous process: test, crash, develop, test again. We looked at our competitors very closely. We did a lot of test rides. We put our new favourites through their paces in Finale Ligure, on Madeira, in Sölden and in numerous bike parks. 

But it was worth it. The result is 8 new rims of unparalleled quality. We have everything from road bike rims to hybrid rims. We’ve also redeveloped our well-known RR40 and ED30 rims. Their new layup and modified rim geometry make it possible to get even more out of these products. Our rims are can tolerate up to 30% more impact than those of our competitors. We’re very proud of our new range, so let’s introduce you to each of them in turn:

The RX40 is in no way inferior to the RR40. It’s extremely light, super-stiff and of course just as aerodynamically optimized. The new hooked design gives you a free choice of tyres.

The GR40 is a gravel rim that can deal with road riding and was developed from the aerodynamically optimized RR40 and XC30. It is designed for ambitious, adventurous bikers who sometimes ride off-road.

The GR25 is a gravel rim that just won’t be told. It has been developed for bikers who love the freedom of riding on a wide range of terrain: from roads to scree slopes and simple trails. The wide hookless rim flange protects tyres from puncturing and takes you safely through the terrain. 

The ultra-light XC25 is a narrow rim that is looking for a challenge. You can turn up the intensity on all kinds of terrain, from asphalt to field trails, forest trails, gravel and even scree slopes. Their low moment of inertia gives you unrivalled acceleration. 

Despite its low weight, the XC30 still craves hard, aggressive XC riding. The geometry has been designed for wider tyres. This allows riding with reduced tyre pressure and you have the benefit of traction, grip and stability that you can feel. The low moment of inertia improves acceleration. You’ll really notice this on mountain climbs. 

The TR30 closes the gap between the XC30 and the ED30. This rim offers a stronger layup than the XC30 but it’s still slightly lighter than the ED30. It’s the right choice for passionate amateurs or professional cyclists.

The DH30 puts Beast Components’ entire know-how on show. It’s designed to do its job perfectly. This rim caused us to add additional weights to our impact test stand. That’s because the 4 mm wide rim flanges can take a lot. The special geometry and the adapted layup make this downhill rim a reliable companion on any trail. The test rider was none other than Oli Dorn. He was really impressed, and we managed to win him over.  

eMTB wheels have to withstand greater loads and more kilometres on sometimes tough surfaces. The HY35 rims are adapted to the extreme demands of eMTBs. The special rim geometry, load-optimized layup, reinforced nipple seat and specially adapted rim flange mean that there’s nothing standing between you and killing it on your eMTB. 

So, what’s next? Road bikers, beware! We’ve tasted blood and are now developing even lighter, more aerodynamic rims. We’re expanded our portfolio. And that’s a reason to celebrate.



Maybe some of you wonder why the RX60s are launched at this point. Aren’t they already available on the market?

Yes and no!

Due to all the hustle and bustle of the last few months, our sales team was somehow faster than the marketing team here. So, the RX60 made it into the sales documents very quickly and was diligently ordered by you. And what has been ordered, will be sent out as soon as possible. So there was only little time for product photos. But as you can see, we managed it.

Nevertheless, we would like to take this opportunity to thank you for your trust. We have really great customers who buy a product without having seen it before or knowing the technical details. That’s really amazing! And also your feedback about the RX60 makes us proud. 

All others, who haven’t heard anything about our RX60s yet, can now get a first impression. We are curious what you say. 

Click here to get to the product page.



Never stand still. Improving, optimizing and developing are our goals. This is where having an in-house production really pays off. After the daily work is done, we tinker with new products, collect all kinds of ideas, read and discuss your feedback and try to optimize things. A lot of this you don’t notice. It happens in silence. But now it’s time to take you with us on this new change.

We are very proud to introduce our new handlebars – the Flat Bar 2.0 and the Riser Bar 2.0.

A subject we contemplated for a while

For a long time, the new clamp designs of the new generation of brakes are a thorn in our side. The clamps are not round and the contact surface is minimal. Loads are thus no longer distributed evenly over the clamping area of the handlebars, instead they lead in locally. This squeezing principle of the new brake clamps is pure poison for any carbon structure. You don‘t have to be an engineer to understand that loads acting like this on the handlebars can not be distributed in an appropriate way.

We started looking for a solution and found one. The result and more information you can find here. Now you have the free choice of the desired brake and can mount it with twice the tightening torque than it was previously possible.



The Design & Innovation Award (DI.A) is more than a decoration. It’s the only award with real product tests, in-depth reviews and critically founded verdicts. Once again, the award team analysed the most relevant products of the next season.
And now it’s finally official:

Our Gravel Bar is one of the outstanding products that convinced in the practical test and managed to secure a sought-after Design & Innovation Award

Over two weeks, the independent award team consisting of international journalists, professional test riders and industry experts analyse the products and put them through their paces. Our 30-strong and thoroughly experienced test team is united by a shared passion: a deep-seated love for cycling in all its facets. This passion is the foundation of the award, characterised by a longing to track down the best products that will offer you the best experiences. Thereby the test team breaks free from conventional thinking patterns, to analyse products from different perspectives and backgrounds. Also the test crew of the Design & Innovation Award isn’t dazzled by big brands and extensive marketing campaigns, meaning that supposed underdogs also get the chance to impress with their products.

Every product is extensively and intensively tested and discussed. Behind every award, there are countless hours of sweat, work, riding, pain and occasionally heated debates, alongside extensive testing and real-world use of the products. The Design & Innovation Award isn’t just the leading award in the industry, it’s also the most authentic one.

And don’t forget to check the rest of Award categories, there are some cool tech and trends for the cycling industry in there!



We no longer need to look at the sender when a message appears on the Iphone with drone shots from an orca in the icy sea because we can already conclude – Tobi is on the road again and trying to make us jealous.

Tobias Woggon has been one of Germany’s most enthusiastic bike adventurers for many years. He has traveled to countries who, many of us, couldn’t even locate on a map. In doing so, he has had many adventures, discovered local traditions and gotten to know the locals. He himself says: “While traveling around the world we have experienced stories to last a lifetime.”

There is nothing to add, because when Tobi visits us in Dresden, he has anecdotes and stories from his many travels which are always exciting, often amusing and sometimes a little bizarre. The result is wanderlust! So much, that we feel a little travel ache.

Real adventures only happen when you go out and get dirty. For many of us it is hard to go out and experience adventures. Especially when it comes to far away destinations.

Fortunately Tobi likes to share his impressions. Normally he would have been touring around this year, but instead he has been working on a new book named – Tour du Nord!

Tour du Nord is an expedition through five Nordic regions and brings together mountain biking, nature and cooking with the best local ingredients.

Tobias shares exciting experiences with his bike through the remoteness of the Faroe Islands, the fantastic variety of Icelandic landscapes, the untouched mountain ranges of Greenland, Scotland’s rough nature, the Russian taiga in Kamchatka and the forests of the German Erzgebirge.

Gigantic pictures photographed by his best friend Philipp Ruopp bring the book to life, so that readers immediately feel the desire to get on a bike and escape everyday life.

Illustrated maps describe Tobi’s tours in detail and his passion for cooking is also a part of the book. Therefore, you will find many recipes inspired by the regional Nordic cuisine, because for Tobi the culinary side of a country is as much a part of a journey as the landscape or the people.

All this is reason enough for us to start a special promotion. From November 15th to December 15th we will enclose a signed copy of “Tour du Nord” to every direct order over 200€.  

Therefore send us your order to with the subject “Tour du Nord”.  

And get yourself inspired by nature or in the kitchen!



Hardly a day goes by without sponsoring requests. We get mail from pros and young talent from all over the world. We receive creative, sometimes unusual presentations and are impressed by everyone’s commitment. There’s no doubt that most of them deserve a sponsorship. Unfortunately, we can’t agree to every request.

Still, the subject of sponsoring is important to us – it’s a matter close to our hearts. We want to give a range of people the chance to ride Beast: not just famous pros, but unknown young talent too. 

We’re pleased to announce we have the following riders on board this year:

Tobias Woggon
Steffi Marth
Oli Dorn
Dr. Hermann Meyer (Linienwahl)
Richard Gasperotti aka Gaspi
Norco Factory Team XC
Fiasko Racing Team
Vico Merklein
Hannes Lenk
Laura Zeitschel
Leopold Barich
Florian Schmitt (Bike24 Racing Squad Team)
Maik Höhne (Bike24 Racing Squad Team)

In the coming weeks we’ll introduce you to our riders. We’ll give you inside info, interesting stories and explain why they’re now riding Beast. It’s going to be great!